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From The Times-Herald, Newnan --- Published Sunday, April 22, 2007, page 7A


Developers Diversified Realty Gives Newnan Crossing East Updated Look

The Newnan Crossing East shopping center near the I-85 exit ramp on Hwy. 34 is undergoing a $500,000 facade upgrade by Developers Diversified Realty in order to bring the center up-to-date and give it a fresh, new appearance.

The project began in March and is expected to be completed in mid-May, according to Developers Diversified Realty. The Ohio-based company is a leading owner, developer and operator of market-dominant community shopping centers.

Newnan Crossing East center was built in 1995 and acquired by Developers Diversified Realty in 2003. The 426,730-square-foot power center contains Lowe's home improvement, Belk department store, Wal-Mart supercenter and many specialty shops, including GNC, Sally Beauty Supply and LA Weight Loss.

"The renovation will significantly enhance our curb appeal," says Gwynn Ross, leasing manager at Developers Diversified Realty. "The shopping center is 100 percent leased, and we are anxious to complete the renovation in May."

The planned renovation includes the redesign of the steel poles to resemble columns, the addition of decorative brick storefronts, and enhanced lighting throughout the center. The makeover will improve the shopping center's visibility and enhance its appearance as Newnan becomes a competitive retail environment. The renovation to Newnan Crossing was designed by JH Ideas of Atlanta.

"The improvements to Newnan Crossing East will be a definite enhancement to the look and feel of the entire center," says Kristi Vining, public information officer. "The city of Newnan appreciates the contributions of Developers Diversified Realty in remodeling this busy shopping center. I think the shoppers will definitely be impressed with the new features."

Developers Diversified owns or manages 800 retail operating and development properties totaling 162 million square feet in 45 states, plus Puerto Rico and Brazil, including a total of 15 million square feet in Georgia.

Developers Diversified is a self-administered and self-managed real estate investment trust (REIT) operating as a fully integrated real estate company that develops, leases and manages shopping centers.